So you've invested in creative brainstorming sessions and identified the values you want your logo to express. You've spun the color wheel and collaborated on the theme and message.
Everyone loves your tagline, the colors work and you've come up with a winning design that your team can't wait to wear on a t-shirt.
Now comes the true test to the strength of your logo:
Does it still work in black and white?
Creating a memorable logo that packs a punch and conveys company concepts is a challenge.
Often so much time is spent working out how we want the design to appear; the long-term use for the logo is overlooked.
Here are some questions to consider:
Can it be printed on varied materials and background colors?
How about translucent surfaces like a water bottle?
Can it be engraved on a high-end gift?
Here's the test:
Print it out on white paper with black ink.
Does it still speak to you or is the design lost?
Sometimes logos that look fabulous with interwoven colors, lose their impact when color is taken away.
Avoid going back to the drawing board (and frustrating your designer) by requesting your logo in color and black & white.
This will ensure your designer sends you suggestions with strength and staying power.
5 Steps to Slash your Printing Budget
Get the most out of your printing budget by following these 5 easy tips.
1. Use More Colors
Four-color (CMYK) process printing can cost half as much as printing with spot (custom) colors. It's counter-intuitive but it's a CMYK world out there where many presses are set up to print the same colors all day long.
2. Go with House Paper
There are libraries filled with samples of custom papers of all colors & textures, but most manufacturers stock house papers that suit almost every need. Many custom papers require a large minimum order that come directly from the mill. Get the color from the ink, not the paper. Add coating for texture.
3. Stick with Standards
Varying from a standard size can be costly because you pay for the wasted paper. A standard page size in the U.S. is 8.5? x 11?. A parent sheet of paper from the mill is made to fit 8 of these pages on one side of a sheet. Consult with your manufacturer about size before designing your project.
4. Keep it Simple
Print and trim. Every machine required to finish your printing project eats away at your budget. A printing press lays the ink and coating on the paper, and then the cutter trims to final size. Adding folding, die cutting, gluing, stitching, etc. requires a new machine for each process.
5. Know your Source
The shop that?s best for business cards is probably not the best for your pocket folders. Knowing your manufacturers limits is the most difficult, but you?ll always save by choosing the most efficient source.
Contact us today to maximize your budget without minimizing your impact.
Corporate Holiday Gift Guide
The holiday season is the perfect time of year to remind your customers that they are important. Let them know you're thinking about them, and taking the time to reach out and spread a little holiday cheer.
If you're in charge of finding the perfect gift for your customers, the options can seem endless. It's tough to guess what someone else will attach value to ? what they need. So don't guess.
The #1 question we get asked this time of year is, "what are the best corporate holiday gifts?
The answer to this question, is actually a series of questions.
Who are your recipients?
What is their occupation?
Do you know their age range and gender?
Knowing the demographic will narrow our suggestions to suit your group.
A medical practitioner may need a desk accessory, where someone who is on the road in a truck all day would not. An understanding of what they do will help you determine what they will use.
Give something useful - a tool of the trade or common household item. If what you give them is useful (and branded), they will think of you often.
Give gifts that have lasting value or evoke a feeling.
If your customer is someone you know a little about, sending something that fits his or her lifestyle, hobby or goals, can really go far. It shows you listen and care.
For the Travel Savvy: Global Travel Adapters go a long way to keep them feeling connected to you. USB travel adapter combines a universal charger and adaptor in one. Built-in universal USB charger eliminates the need of traveling with multiple chargers.
Gifts that Rejuvenate: Everyone loves a little pampering. Manicure sets, scented candles, spa slippers and warming neck wraps renew and refresh.
When in doubt, send food.
When the "Tower of Sweets" arrives at the office, your customer feels excitement. Who doesn?t love a surprise gift? Then, when they share it with office mates, they feel gratitude. You never know, they might even feel like a hero!
Be Prepared to Go the Safety Route
When your customer packs the car for road trip, they will think of you as they feel prepared and equipped with a Car Safety Kit. A Well stocked Safety or First Aid Kits is used for years. Don?t you want to come to the rescue?
A new eco-friendly filtered water bottle puts you in the mind of your customer every time they reach for a drink and feel refreshed.
Gifts for Growth
Stop by with a Seed & Grow Kit and check in to see how it?s blooming. Add a little life to the party with a live plant that will stay after the decorations are down. Show up with a watering can on your next visit to nurture the plant and your relationship!
Think beyond your current customers and stock up on items you can bring with you to meet new prospects. A candy jar for the receptionist that you return to fill is a great way to open doors.
Save time by letting us handle fulfillment. Send us your list and we?ll deliver! Order early to save money.
It's only junk mail if you mail junk
When integrated with other communication strategies, direct mail provides a solid return on your investment.
Effective direct mail will:
Attract new clients
Build your brand identity
Communicate with existing clients
Announce new products or services
Reinforce your offer by involving other senses
Put concrete information in the hands of the decision maker
According to the US Census Bureau, 40 million people change addresses every year. Chances are many of them are your customers. Your list should be cleaned at least once a year.
We offer a complimentary list cleaning including:
NCOA (National Change of Address) Updates
US Postal CASS Certification
Duplicate Address Filter
The choices are endless, but not all promotional products produce results. Our catalog showcases the most relevant and effective options.
If you don't find what you're looking for here, we have over 400,000 products available. Contact Us today.