Showcasing your products or services in an eye-catching brochure is an effective, relativity low-cost form of advertising.
When incorporated properly, graphics, colors and language provide a clear message and present your company in a positive light to clients or customers.
Here are some things to keep in mind when designing your brochure:
Remember your Brand. Your brand should be present on every page. You never know how the brochure is being viewed. Promote your brand ALWAYS!
Keep it Short & Sweet. People are busy and what's important to you isn't necessarily important to them. Just because you write it, doesn't mean they'll read it. Readers skim the headlines so be sure to get to the point.
Simplify your Message. DESIGN | PRINT | PROMO | MAIL is ours. What's yours? Outline the major points you're trying to make so they can find it easily and dive deeper into what they want to know.
Have a Clear Call to Action. A well-designed brochure will increase the desire for your service and get them to take action. How do you want them to respond or buy what you're selling? Do you want them to call you? Reply by mail or visit your website? Be clear.
Don't be Dated. Brochures get dated quickly if you offer any topical information. Company Awards from 1997 are not effective in stating your case. If you want your brochure to have a shelf-life longer than a few months, skip the dated material.
Go Big and Get Noticed - Advertise with Large Format Printing
Sometimes you have to go big to really stand out. Large Format Printing attracts the attention of onlookers at trade shows conventions, presentations and other events. Large images and graphics deliver content in a big way and get results.
Fast and effective, Large Format Printing can be done with any image or logo as long as it's produced from the correct file format.
Banners, floor graphics and billboards are examples of Large Format Printing.
Our creative team knows what it takes to deliver quality large format printing.
Here are some basic guidelines:
Artwork: In general you should use vector graphics in the artwork wherever practical, and deliver final artwork saved as a PDF. To avoid pixilation, provide high resolution files.
Material: Choose a material appropriate for the conditions. Indoor displays don't need to be waterproof, while windy conditions require reinforcement.
Usage: Many large displays are designed to be used repeatedly, sometimes for many years, like a Trade Show Booth. Street Banners, however, may only be needed for a month to announce and event in the park. Choose wisely and don't overspend.
Get noticed and draw attention to your Trade Show Booth with this impressive display that's surprisingly easy set up.
These sturdy banners are easy to assembly, come with a travel case, and last a really long time. Our customers use them at trade shows and events, offices, schools and stores. Save $60 on this exclusive offer! Get yours NOW!
Standard Graphic Height = 83.75"
Anodized Silver Base
Molded End Caps
3-Piece Bungee Pole
Are you Taking Advantage of Discounts for Business Mail?
Properly designed mail pieces will help you avoid unanticipated costs and ensure accurate delivery.
Last month the USPS began 'nudging' mailers and marketers to institute IMbs (Intelligent Mail bar codes) with their direct mail and marketing strategies. In fact, the only way mailers and marketers will be able to get automation discounts now is by incorporating IMbs.
Below is part of the statement released by the USPS:
"...to continue receiving automation discounts after Jan. 28, letter-size and flat-size mail pieces, as well as postcards, the customer must have an IMb. Permit Reply Mail and Qualified Business Reply Mail also will need an IMb to receive automation pricing."
Intelligent Mail bar codes (IMb) are placed either above the address block or in the bar code clear zone (lower right corner) of the piece and can even add an image or logo related to the mail piece.
With the IMb, mailers and the Postal Service will have end-to-end visibility in the mail stream. Intelligent Mail gives mailers and USPS more information about the mail ? information they can use to make informed marketing, financial and operational decisions.
We consistently meet deadlines while processing hundreds of thousands of pieces each month.
The choices are endless, but not all promotional products produce results. Our catalog showcases the most relevant and effective options.
If you don't find what you're looking for here, we have over 400,000 products available. Contact Us today.