It wasn't long ago that designer's studios were equipped with tools like X-Acto knives, drawing boards, T-squares and dark rooms. The evolution of computer graphics has increased the efficiency of design, and allowed for spectacular effects that were not possible before.
The technology of design, however, can get in the way of great design if you don't understand the strengths of the designer you choose for the project.
It's a left-brain, right-brain thing.
Would you ever ask your CPA to provide your quarterlies in a font that represents your brand? Or hire a painter to download the appropriate apps on your tablet to run your business? In essence, this is similar to what designers are asked to do every day.
Every designer has different strengths and you'll waste resources and overspend if you don't know their specialty.
Don't waste your money hiring the designer who created your logo to change a name on a business card every time you hire a new employee. It's like asking the team that designed you car to change your tire.
Having more than one designer is best, so you can use them only when you need their specific talents. Some are great at font selection, others are color specialists, while the best choice for the project may be the designer that can most efficiently get the changes made in a file created in software program that none of us non-designers understand. Also, be sure they all understand the basics of your brand.
A team of designers will keep your brand fresh and current.
Great on-going design for your business requires a solid understanding of your brand, eye-catching imagery that doesn't get in the way, and a compelling message that leads your prospect down a direct path to purchasing what you are selling.
Don't have time to manage a team of designers? Get to know us!
Why is K=BLACK? If you ask most seasoned print professionals, the answer you would get would be that if BLACK was represented by a B, then it would be confused with BLUE. Not true...
BLACK is represented by a K because the BLACK plate on the press is considerßed to be the KEY plate that all of the other colors must register to. Use that one to stump your printer next time he tries to use this acronym on you.
The best way to understand four-color process is to first imagine an old-school comic book with the large dots in the color photos. Well, those dots are still there but they have been dramatically reduced in size so much that they are difficult to see without a magnifier. Offset printing presses can only print in solid colors so those dots are made up of various sizes and the CMYK colors referred to above.
This allows for thousands of shades of different colors to be reproduced from only four inks on the press. Example — the Greenest Rookie spoken of earlier would print with a percentage of Cyan dots and a percentage of Yellow dots.
How can 100# paper be thinner than 80# paper? The BASIS WEIGHT is a measure of the weight of 500 sheets of paper of specific size in pounds (#). Here's the confusing part of what should be a simple answer, each type of paper (cover, book, writing, etc.) is measured with different sizes.
That's how 80# Cover can be thicker than 80# Book. The 80# Cover is the weight of 500 sheets of 20" x 26" sheets, while the 80# Book is the weight of 500 sheets of 25" x 38" sheets. Here's a brief list of types of paper and sizes that determine the basis weights...
BOND & LEDGER PAPER (20#, 24#, 28#, 32#) is the weight of 500 sheets of 17" x 22"
OFFSET, BOOK & TEXT (50#, 60#, 70#, 80#, 100#) is the weight of 500 sheets of 25" x 38"
COVER PAPER (65#, 80#, 100#, 120#) is the weight of 500 sheets of 20" x 26"
OK. We didn't make this stuff up and there will definitely NOT be a test after this. We're here to make sense of this for you.
Either you can remember all of this, or you can let us demystify all of this for you.
Chances are good that some of your customers rely upon mobile technology. Tech-savvy consumers have decorated phone cases and iPad covers that they covet and carry their devices in, staying connected to business and social circles.
We take our tech devices everywhere don't we?
And we hate it when the power goes out.
What do you do when you have to be unplugged? When there isn't a wi-fi stop along the way to recharge and check in? Use one of these battery backups.
Recently we found the Slim Jim Battery Backup - a credit card sized battery backup for additional power for mobile devices. It fits into your wallet easily and can be decorate with a full colored logo.
The Slim Jim comes with rechargeable built in lithium battery and charges through a USB port.
USPS to Continue Delivering Saturday Mail
If you were expecting to skip a trip to the mailbox this weekend, change your plans. After initially saying that they would drop Saturday delivery, the U.S. Post Office has decided to drop the idea.
Here's the Markit-in-a-Minute recap:
The USPS initially wanted to start the Monday-to-Friday mail delivery Aug. 5 for everything except packages as a way to hold down losses. The agency's governing board backpedaled on the plan after it received mixed reaction from lawmakers.
According to The Associated Press, Postmaster General Patrick Donahoe told members of the House Oversight and Government Reform Committee on Wednesday that moving to the proposed five-day-only delivery schedule would save the financially troubled agency $2 billion a year.
"We believe the timing is right to implement this change, especially in light of overwhelming continued support for five-day mail delivery by a vast majority of the public," Donahoe said in remarks prepared for Wednesday's hearing. Donahoe's comments come as lawmakers consider proposals aimed at restoring the Postal Service to long-term financial stability.
Find out ways to increase business through mail any day of the week and on any budget.
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