Even though it's hard to tell in Phoenix, Summer is coming to an end and September feels like a month of change. Kids go back to school, leaves start turning colors & the inevitable Holidays are just around the corner.
Go with the flow, you can't stop it. Change can be good. Hopefully you'll find some interesting information in this month's issue that can help you Try Something New!
In this issue of "Markit in a Minute" we offer tips to:
Don't roll the dice with your company logo. When we work with customers to re-brand or create a new logo, we have them complete a Logo Questionnaire. We thought we'd share it here so you can get clear on what you want your logo to convey.
Answer the following questions thoughtfully as they are designed to communicate to us what you'd like to see in your logo.
1. Organization Name
Write out the logo name exactly as you'd like it to appear in the design. (e.g. Big Fish Books, Inc., Big Fish Books, Big Fish)
A short tag line or slogan you will use sometimes with your logo. This should be taken into consideration when we design your logo, however, your logo should also be able to stand-alone. (e.g. Big Fish Books - Get Hooked on Reading).
3. Reference Logos
Give examples of logos that you like. Tell us why you like them and what aspects you would like your logo to have.
List adjectives that describe what you want your logo to communicate (e.g. strong, fresh, masculine, illusive, funny, athletic, warm, etc.)
What colors would you like to use in your logo?
Are there any colors you definitely do NOT want to see in your logo?
What style do you envision? (e.g. crisp and clean, contemporary, modern, edgy, classy, futuristic, vintage, etc.)
Would you like your logo to have a traditional, well established or more modern reflecting current trends?
Are there images or symbols you associate with your brand? These might be a landmark, animal, object etc.
What else can you tell us about your organization that might help us create your logo?
Spot vs. Process Color
Recognizing the difference between Spot Color and Process Color will help you spec your printing projects to your printer for accurate cost estimates and job planning.
Starting with definitions of the two options, we can then discuss other determining factors to guide you in making the right choice.
This color is created by mixing ink using the Pantone Matching System (PMS) before the ink is loaded into the press. Hundreds of different ink colors can be matched by mixing specific formulas using 14 standard colors. A very basic example of this is that Blue & Yellow make a Green ink color. The formulas are precise and can sometimes rely on 4 or 5 different mixing colors to achieve the exact color. This is a solid color of ink and you will not see anything but that color when you view it with a magnifier.
Printing 4 standard colors of ink on the press creates this color. Every Process Color project is printed with the same 4 colors - Cyan, Magenta, Yellow & Black, also referred to as CMYK (the K for Black was explained in last months Markit-in-a-Minute). The press does not mix the inks, it simply prints a percentage of small dots for each Process Color to achieve the desired color. You have to use a magnifier to see it but the Green color you see on your printed piece is actually very tiny dots of Blue and Yellow. That's how the press can print green without having green ink on the press.
Spot Color vs. Process Color
Precision color reproduction
Only one pass through the press
Cannot reproduce color photos
Cannot print on digital press
Unlimited color options
Digital reproduction available
Some colors do not reproduce accurately
Cannot reproduce Metallic or Fluorescent colors
Many other considerations can help determine which way to reproduce your color for the best result. If it seems overwhelming, give us a call. We can talk about this until we're blue in the face.
Fall Fun Raising Ideas
When we find a fantastic item, we share it with everyone. When it gets rave reviews and is a winner with a broad audience, it's worth sharing. Here are some ideas for the fall sports season
The Ultimate Stadium Chair
With the start of football season, we have lots of schools and teams looking for items for their fundraising campaigns and this stadium seat is a winner.
This reclining seat features adjustable backpack-style shoulder strap, six adjustable positions and integrated armrests. Polyester and steel frame construction.
Set up includes one color imprint one location. Can be printed on back or front of chair.
Put your company name on items your customers will use for YEARS.
A Note from our resident soccer Mum, Karen:
When my daughter's school was trying to boost school spirit, they sold fleece blankets in the school colors with a water repellent side that rolled up to show the school mascot and name embroidered on it.
I still have the school blanket and she's a college senior now.
The blanket lives in my car, tucked away with my first aid kit, ready for any adventure. I've hung onto it all these years because it's washable, high quality and has kept me warm and dry for years. I also have a fondness for it and it brings back memories every time I unrol it at the beach, park, outdoor concert or sporting event.
Here's something refreshing. Clear Tumblers are all the rage this year. Comes with a matching 10 1/4" straw. Stain resistant. Ability to contain hot liquids up to 150 degrees Fahrenheit. Double wall construction for insulation of cold liquids. Approximate size is 7 1/4". Meets FDA requirements. Screw on lid. Hand wash only.