We're starting the 4th quarter of 2013 and it's an all out dash to the finish line before 2014 begins. We hope that the articles we've shared this year have been an inspiration to you to try something new.
The amazing feedback we've received drives us to continue in our efforts to share some of our experiences and insights we've acquired over the years.
In this issue of "Markit in a Minute" we offer tips to:
Many of our customers want to establish a presence online or rebrand their websites and don't know where to start. Sometimes even a website update seems like a huge.
Taking time to consider your message carefully before starting to work with a developer or designer will save you time and money.
Below is a Website Design Brief that we give to our customers to define their project goals and clarify their vision.
1) Tell Us About Your Company
Provide us with a brief profile of your company
Describe your products and/or services
Describe your target audience
Who are your primary competitors?
What sets your company apart from the competition?
2) Tell Us About Your Project
What is your primary objective for this project (goals and purposes)?
If you have an existing website, what would you like to change about it?
If you have an existing website, what would you like to keep from it?
Who will be providing copy for the website, or do you need copywriting services?
Do you have materials like a logo and photos to use in the design? YES NO
3) Please check the box for any of the elements that you would like:
Content Management System (CMS)
Social Media Integration
4) What custom components do you need such as "lead capture" forms, estimate calculators, etc.
5) Do you need any information/data feeds integrated into your website?
6) List some websites that you like (in terms of design), and why you like them.
7) Please check the boxes for any words that you would like to be used to describe your new website.
8) What words do you want people to associate with your business?
9) List adjectives that describe what you want to communicate (e.g. strong, fresh, masculine, illusive, funny, athletic, warm, etc.)
10) Are there any specific styles or elements that you do NOT want?
11) What colors would you like to use?
12) Are there any colors you definitely do NOT want to see?
13) What is your budget?
14) When do you require your initial designs?
15) What is your deadline for the completed project?
16) What else would you like to tell us?
Debugging Screen Printing
The basics of the Silkscreen Printing process have remained the same since the 15th century in Japan where the process was used to print on silk and other fabrics. The process became commonly used in the early 20th century for printing flags and advertising banners for retail use in England and America.
Here's how it works
A print is made using a stencil in which an image is superimposed on a very fine mesh screen, then ink is forced through the stencil with a squeegee onto the surface of the item being printed.
For an in-depth understanding of the process, this 9-minute video demonstrates it in great detail.
Silkscreen Printing is most commonly thought of as a way to decorate T-shirts and other fabrics but the process has been adapted for imprinting on many other surfaces like metal, plastic, and glass.
Here's a video created by one of our bottle manufacturers that shows how the process has been adapted to print on a round, plastic water bottle.
As you saw in the bottle video, the imprint on that bottle will last for 5 years using the silkscreen process. Many other processes are utilized in the printing of irregular shaped items like bottles, pens and backpacks.
In future emails we'll help you sort out processes like flexo printing, pad printing, and heat stamping so that your brand will be showcased on a product that your customer will use for years.
In the meantime, contact Markit Motion to work out the bugs for you.
Every year the Holidays sneak up on us. Not that we haven't been warned for 4 months prior, with decorations for sale in the retail stores. First we ignore it because it's too ridiculously soon to even think about it. Then before you know it December 15th arrives and we scramble for business gifts for the Holidays before it's too late.
When we're in a rush, it's tough to think fast for something to give customers that's not too personal, but still let's them know we're grateful for our business relationship.
It's not the time to send a T-shirt or a pad folio with a calculator on the inside pocket branded with your company name. Remember that your gift is a gift of gratitude, not a billboard to reinforce your brand.
Be Tastefully Thoughtful
Food is a universally accepted, and appreciated, business gift for the Holidays, but it's not as simple as dropping off a large tin of popcorn with your card taped to the top of the lid.
Neatly packaged, tastefully branded, professionally prepared food gifts are excellent Corporate Gifts for the Holiday. Food gifts remind customers of your gratitude, and are the perfect way to thank everyone in the office from the CEO to the accounts payable person to the warehouse guy.
Get it Off Your Plate and Onto Theirs
Most food gifts can be ordered early and shipped later to arrive closer to the Holidays. And for convenience, many of our food manufacturers can ship directly to your customers with your return address on it. Simply send a list with your customer's address and we'll make sure your customer receives their delicious gift during the Holidays.
Even though we offer hundreds of prepackaged food gifts, you can create custom gifts that can be packaged to include a holiday greeting card or any other item you choose to include.
Plan Ahead and Save Money
Some of our food manufacturers offer incentives for early orders by adding discounts if your order is placed before a certain cut-off date (usually in October). A 10 - 20% savings can be realized by ordering early.
We've created a link to make it easy for you to view the 350 items available from just one of our food gifters that offer discounts for early orders.