We're reminded in April to Refresh, Re-use, and Recycle when we can because it's the right thing to do for our planet.
It's also a good time to harness that energy and apply those concepts to our business. A little spring-cleaning can go a long way when applied to our business marketing efforts.
Here are some suggestions about how you can apply this to your business.
Our engaging articles this month include:
Refresh your Brand
Spring Clean your List
Have you Tried Anything New Lately?
Refresh Your Brand
When developing your brand strategy it's important to be consistent and authentic from the inside out. Altering your brand can change the perception about your business to your customers and community so carefully consider why you want to make the change.
Reasons for refreshing your Brand:
Doesn't reflect current business
For companies, changes in the industry and marketplace are inevitable. How we market our businesses can also create a necessity for change.
There are risks, however, in changing the perception about your business to your customers.
Loss of Brand Recognition
Retelling Your Story
Rebranding is often a result of necessity rather than desire. Businesses can lose market share and their competitive edge if their brand doesn't reflect current trends in their industry.
Many large companies make alterations to their brand over time that we don't even notice, and we can learn from them to keep our brand current.
Refreshing a tagline, a font, or colors can successfully update your brand without a complete overall, reducing the risk of losing the recognition you have. You can phase this rebrand in with your current brand so cost can be minimal and spread out over time without confusion.
Recycled paper is the end product of paper recycling. The production of recycled paper has significant environmental advantages over non-recycled paper production.
These environmental advantages include:
Less Water Consumption - production of recycled paper uses 60% less water.
Decreased Energy Usage - recycled paper manufacturing uses 50% less energy than non-recycled paper.
Reduces Landfill Space - One ton of paper sent to the landfill requires 3.3 cubic yards of space.
Saves Trees - One ton of paper recycled saves 17 trees.
Recycling paper has had a positive impact on the environment and it's estimated that 65% of all paper in the US is recycled, diverting it from the high environmental cost of its disposal in landfills.
The Smart Choice for you -
No Added Cost - The cost of recycled paper has plummeted in recent years due to increased production. You won't pay more for your choice to use recycled paper for your next project.
High Quality - Improvements in the manufacturing of recycled papers has created stunning results. You will not be able to tell the difference in a side-by-side comparison to non-recycled papers.
Availability - Increased demand for papers with recycled content has driven all of the paper mills to offer recycled options in their line of products. All grades of paper are available with recycled options with inventory to match the demand.
It's estimated that there are now 20% more trees in the US than there were 25 years ago. Paper recycling and tree planting efforts are responsible for saving this precious natural resource.
You can do your part too by asking for recycled paper to be used on your next project. Chances are that recycled paper is already being used and you don't even know it.
There are three classifications for Eco-friendly products: Recycled, Recyclable and Re-Usable.
Almost all promotional products, with the exception of consumable foods, are Re-Usable products. Flash Drives, letter-openers and coffee mugs don't come with an expiration date and can be used and reused by your customers for years.
Some products serve a specific purpose that tells your customer that you are an eco-friendly company. Grocery tote bags, for instance, are an item that displays your brand on a product that eliminates the need for paper or plastic, and that creates a good feeling for many.
There are thousands of promotional products available that are made from recycled material, and even more that are made from materials that are recyclable.
Rarely do these items find their way into the trash if you give your customers thoughtful gifts that show you care about the environment. Printing the recycled logo alongside your company's logo on a recycled gift shows your commitment to the environment and that always feels good.
According to the US Census Bureau, 40 million people change addresses every year. Chances are many of them are your customers.
Here's where they are going:
24,000,000 move within the same county
8,000,000 move to a different county
8,000,000 move to a different state
1,500,000 move to another country
Postage, in most projects, is the single most costly part of mailing.
As much as we promote recycling, we don't want your mailers ending up in the recycling bin because the intended recipient doesn't reside at the mailing address.
Your mailing list is a valuable resource for communicating with existing customers and prospects and a little Spring Cleaning will be invaluable in keeping those conversations open without wasting printing and postage cost on mailing to an address that serve no purpose to your efforts.
Here are some Spring Cleaning actions you can take to keep your list up to date:
Remove DUPLICATES from your list
Get regular NCOA (National Change of Address) Updates
Request ADDRESS CORRECTION SERVICE on your next mailing
Be clear in your instructions to de-dupe your list because you may have multiple recipients in the same office. Request the de-dupe filter to remove names only, addresses only, or exact duplicates only to be removed.
In celebration of springtime, Markit Motion is offering a FREE one-time LIST CLEANING to help you in your efforts.