Stand Out with Intangibles that Leave a Lasting Impression
When we think of design, usually an image, logo, brochure, or web site pops into our heads. These are very tangible designs that we see. Something we can relate to, and yes, they are extremely important in sharing our company's image with our customers.
But there is so much more to your Brand. And if you don't get the intangibles right, those images will stick with your customer far longer than the pretty picture you paid to create.
Create a brand that stands out. Not just with a great logo or website, but make an attempt to understand your customer's experience and manage it. Help them have a great day and look forward to the contact they have with your company. It doesn't take much.
Chart Your Brand - Teach the team all across the organizational chart with an internal brand campaign. Use Employee Handbooks that outline expectations and create Mentor Programs where coworkers model best behaviors. Print Posters reinforcing company values and reward years of service and leadership with Incentive Awards.
Break down barriers to exceptional, natural customer service. Start by answering the phone. So simple, but so rare these days. If you must use an automated service, reduce phone prompt choices before personal contact. Train your team with a script of key points and questions to gain information you need, then encourage them to relax and be themselves.
Packaging your Brand - Make sure your brand is everywhere it can be. Review packaging of products on boxes, wrapping and shipping supplies. Offer solutions and ease of support with downloadable instructions what are well branded. Be sure all profiles on social media are consistent.
Establish Follow up Systems of Gratitude. With the ease of automation, no one has any excuse not to send a thank you. Emails are bare minimum, a phone call is great, but nothing beats a good old-fashioned hand written note card. If your crowd is more current, maybe a post in the social realm is what your audience expects. What fits for your brand? However you do it, recognition is critical for establishing brand loyalty.
Design your brand by understanding what your customer wants. Every person within your company is in the position of supporting your brand, and the companies that do this stand out. Be the Nordstrom, the Google, or the Land's End in your industry and your customer will be your best and most effective sales team.
School's back in and administrators are planning ahead for events in 2015.
Ordering early, you benefit from deep discounts. Apply these discounts to custom printed pages where you can create a targeted take-away that is actionable for your recipients.
Did you know it only costs a few pennies more to add important event dates to a calendar?
Consider adding inspiring quotes, images, coupons and tear away pages such as a registration forms, surveys or comment cards.
Setting up customized pages where you highlight upcoming events and deadlines for your team or faculty is more affordable than most people think.
Teams feel unified with a day planner with their school emblem and colors, and faculty will find this an impactful and meaningful milestone maker.
Your Next Customer's Favorite New Pen
Good promotional products attract attention, spark an emotional response or create long-term use.
Branded items your customers (or soon-to-be-customers) use puts your "brand in their hand" regularly. And that, in turn, keeps you at the top of their mind.
Case in point: Karen and her obsession with her stylus pen.
"I'm obsessed with it. Gone are the days of the sticky finger prints on my ipad screen and finger fumbling my way across my smart phone. I now happily bump my buttons with my pen and have one in my purse, bedside table and on my desk. It's my current favorite promotional product and I give them to all of my customers."
When we produced a "Pop Up Store" this was by far our best seller. People were snatching up bundles to take home as gifts.
Consider promotional items that either solve a problem or create a feeling. This one does both.
Attract New Customers and Keep Current Clients
Are you reaching out by mail for new leads?
Many companies make the mistake of relying on their existing customer base, rather than reaching out to new prospects.
Lead Generation is a crucial strategy. A successful plan to ensure steady growth includes a reliable source for new leads.
Why should you consider Direct Mail for your business?
You can then use this data to improve effectiveness.Choose what to measure - from offers to creative elements. Tap into countless creative formats. Mail can touch literally every sense through product samples, QR Codes® and more.
Decide on the depth of product detail. Mail is not limited to a 30-second TV spot - you can tell customers the complete story.
Benefit from Direct Mail's pass-along value. Recipients can share your communication with like-minded consumers.
Get an extended shelf life for your message. Mail is frequently kept for future reference and use.
Know your results. As a highly trackable medium, mail lets you monitor the impact and ROI of every initiative.
Receive more focus. The average household receives only two pieces of Direct Mail a day compared to 157 e-mails.
Want more ideas?
Talk to an expert today 1.877.553.0857