Deboss: Machine presses a die into the surface of the material, resulting in a depressed imprint.
Deboss: with Colorfill: Combination of the Deboss and color, deboss then filled.
Decal: Artwork is produced on a transparent decal, then applied to product.
Die Struck: A reverse die is made of the imprint, then machine struck onto the metal surface. Die struck pieces are predominantly metal (lapel pins, etc.) and may be color filled.
Emboss: Machine presses a die into the surface of the material, resulting in a depressed area around the imprint desired. Imprint appears to be raised.
Embroidery: Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface of product. Usually includes up to 5 colors of threads in one logo. Pricing is based on stitch count. Embroidery cannot be PMS Matched.
Etch and Engraving: Methods for transferring a design to hard, smooth material such as glass.
Foil Stamp: (see Hotstamp)
Four Color Process: Photo-quality full color image is created by laying 4 colors (cyan, magenta, yellow and black) on top of each other.
Hotstamp with Foil: Heat is used to leave a foil imprint of the design on the surface. Available in a variety of colors but can only be implemented in a single color for the entire design.
Laser Engraving: Logo is digitized then lasered into hard surfaces such as wood, metal or glass.
Offset Printing: Is a process of transferring ink from a metal printing plate to a rubber-covered cylinder. Used on more complex artwork and for higher quantity runs.
Pad Print: Used on oddly shaped products and surfaces. Only one color can be imprinted.
Silkscreen: Ink is pressed thru a fine screen leaving a flat, painted imprint on the surface of the material. Sublimation: Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.
Ad Copy: Lettering imprinted on any item. Usually an advertiser's name, sales message, trademark or slogan.
Artwork: Any non-typeset drawing, photo, illustration or lettering in an ad.
Bleed: When an illustration runs all the way to the edges of the page or sheet after it's trimmed.
Boldface: A heavy typeface used for titles or emphasis.
Camera-ready Art: Any drawing, photo, illustration or lettering suitable for photographic reproduction. Color Separations: The separation of multi-colored original art by camera or laser-scan techniques to produce individual separated colors. There are four common separations: yellow, magenta, cyan and black. Continuous Tone Art: Photograph, painting or other piece of art in which black & white tones gradually merge into one another.
Crop: To eliminate a portion of a picture, illustration or photograph that contains unnecessary material or to highlight a certain area of the image.
DPI: Dots per inch. Sometimes expressed as pixels per inch. For bitmap images, the number of individual elements of color information per inch.
EPS File: EPS stands for "Encapsulated Postscript", which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating artwork.
Font: Used to describe a complete typeset from a particular typeface. Examples include Helvetica, Times New Roman, Arial, etc.
Four-color Process: A printing process that creates color productions by overprinting screens that individually prints reds, yellows, blues and black. All colors can be represented as a combination of these four.
GIF File: A type of bitmap image file that Branders.com supports for artwork upload. Files of this type have a .gif suffix.
Halftone: An image produced by breaking the subject into small dots of varying intensities of gray ranging from white to black.
Illustrator by Adobe: Adobe® Illustrator® is industry standard illustration software that creates graphically rich artwork for print or the Web. It provides powerful and flexible tools for PostScript®. Italic: In type, letter forms that slope to the right.
Kern: To add or delete space between pairs of adjacent characters. Also known as letter-spacing.
Line Art: Black and white illustration of reproduction quality.
Overrun: The number of products in excess of the number originally ordered.
Pantone Matching System (PMS): A color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it.
Sans-serif Type: A type style without cross strokes at the end of the main strokes.
Serif Type: Any typeface with letters having a cross stroke at the end of the main stroke.
Spot Color: A single consistent color used throughout an area.
TIFF File: Stands for Tagged Image File Format. This is another bitmap file format that is supported for Artwork Upload.
Typeface: A general term used to describe the styles of lettering available in typesetting. See also FONTS.
Under Run: The number of products less than what was originally ordered.
What Personal Information About Customers Does Markit Motion, Inc. Gather?
The information we learn from customers helps us personalize and continually improve your shopping experience at Markit Motion, Inc. Here are the types of information we gather:
Information You Give Us:
We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, fulfilling orders, customizing future shopping for you, improving our store features, and communication with you.
We receive and store certain types of information whenever you interact with our website. For example, like many web sites, we sometimes use "cookies," and we obtain certain types of information when your Web browser accesses our website.
To help us make e-mails more productive to improve service and your shopping experience, we sometimes send you newsletters of our services and products, notifications of changes to our policies, and order confirmations. If you do not want to receive e-mail from us, other than order notifications and receipts, please adjust your "Subscription" preferences by logging into your account.
What About Cookies?
Cookies are alphanumeric identifier text files that we transfer to your computers hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as storage of items in your Shopping Cart between visits.
Does Markit Motion, Inc. Share the Information It Receives?
We respect your privacy and appreciate your business. At no time do we ever provide your account contact or payment information to any third party vendor, associate or service provider unless absolutely necessary in order to complete your transaction and order.
How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you provide to us for purchasing of our products or services. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer by clicking the "log off" link located in the side menu.
Which Information Can I Access?
Markit Motion, Inc. gives you access to a broad range of information about your account and your interactions with us for the limited purpose of viewing and, in certain cases, updating that information.
Conditions of Use, Notices, and Revisions
If you choose to visit Markit Motion, Inc. your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of our local state. If you have any concern about privacy of your personal information as used and collected within our website, please send us a thorough description by clicking on the "Contact Us Today" link on the bottom right of any page, and we will try to resolve it. Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Information You Give Us
You provide most such information when you search, buy, order, post reviews, or other methods of communication via our website or email to Markit Motion, Inc. As a result of those actions, you might supply us with such information as your name, address, and phone numbers, and credit card information.
Automatic Information For security purposes Markit Motion, Inc. sometimes collects and analyzes the Internet protocol (IP) address used to connect your computer to the Internet, and to our website. This is done for your protection for tracking purposes in the unfortunate event that someone gains access to your personal or financial information and opens an account, or makes purchases under your name.
Terms and Conditions
Markit Motion, Inc. and its affiliates provide their services to you subject to the following terms and conditions. If you visit or shop at MarkitMotion.com you accept these conditions. Please read them carefully. In addition, when you use any current or future Markit Motion, Inc. service or visit or purchase from any business affiliated with Markit Motion, Inc, whether or not included in the web site, you also will be subject to the guidelines and conditions applicable to such services or businesses.
PRIVACY: Please review our Privacy Notice, which also governs your visit to our website, to understand our practices.
APPLICABLE LAWS: By using this site you agree that the statutes and laws of the State of Arizona, without giving effect to any choice or conflicts of law, will apply to all matters relating to the use of this site.
COPYRIGHT & TRADEMARKS: All content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of Markit Motion, Inc. This site also contains trademarks of other companies. Those trademarks are the property of their respective owners. The compilation of all content on this site is the exclusive property of Markit Motion, Inc. and protected by U.S. and international copyright laws. Any reproduction, transmission, or duplication of all or part of any document found on this site is expressly prohibited, unless Markit Motion, Inc. or the copyright owner of the material has expressly granted its prior written consent to so reproduce, retransmit, or duplicate the material. All other rights reserved. The names, trademarks, service marks and logos of Markit Motion, Inc. appearing on this site may not be used in any advertising or publicity, or otherwise to indicate Markit Motion, Inc's sponsorship of or affiliation with any product or service, without Markit Motion, Inc's prior express written permission.
When you visit MarkitMotion.com, or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
YOUR MEMBERSHIP ACCOUNT:
If you use this site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password. Markit Motion, Inc. does not sell products for children. Children are not eligible to use Markit Motion, Inc. services, and we ask that minors not submit any personal information to us. Markit Motion, Inc. and its affiliates reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders in their sole discretion.
REVIEWS, COMMENTS, EMAILS, AND OTHER CONTENT:
Visitors may post reviews, comments, and other content: and submit suggestions, ideas, comments, questions, or other information, so long as the content is not illegal, obscene, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of "spam". You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content. Markit Motion, Inc. reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content. If you do post content or submit material, and unless we indicate otherwise, you grant Markit Motion, Inc. and its associates a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant Markit Motion, Inc. and its associates and sublicensees the right to use the name that you submit in connection with such content, if they choose. You represent and warrant that you own or otherwise control all of the rights to the content that you post: that the content is accurate: that use of the content you supply does not violate this policy and will not cause injury to any person or entity: and that you will indemnify Markit Motion, Inc. or its associates for all claims resulting from content you supply. Markit Motion, Inc. has the right but not the obligation to monitor and edit or remove any activity or content. Markit Motion, Inc takes no responsibility and assumes no liability for any content posted by you or any third party.
RISK OF LOSS:
All items purchased from Markit Motion, Inc. are made pursuant to a shipment contract. This basically means that the risk of loss and title for such items pass to you upon our delivery to the carrier.
Markit Motion, Inc. and its associates attempt to be as accurate as possible, however, Markit Motion, Inc. does not warrant that product pricing, descriptions, use or other content of this site is accurate, complete, reliable, current, or error-free. In addition, Markit Motion, Inc. does not guarantee and takes not responsibility about product information including but not limited to prices provided via electronic means from our suppliers except the correction of such information at the time we are notified or informed about such erroneous information. If you find a product that contains information, pricing, use or availability which may be inexact, imprecise or vague, we encourage you to contact our Sales Department prior to complete your order online. We have implemented special scripts and program codes to disable our databases, servers or login web pages when unusual activity is detected in our web site. If you make a order in such circumstances, you may not be able to complete the purchase, even if you receive an acknowledgment from our automated scripts. In such situations, our order acceptance department may require from you to provide partial or total information about your business, including payment information again. Such orders will be subject to the acceptance and approval of our personnel. If a product offered by Markit Motion, Inc. itself is not as described, your sole remedy is to return it in unused condition.
Orders completed online are subject to review prior to acceptance by our authorized personnel. After review, Markit Motion, Inc. will accept your order and approve to process the payment. Only after you have paid in full, using one of the acceptable payment methods by Markit Motion, Inc, your order is approved and subject to our production rules and conditions. If we found errors or incorrect information on your order, it may be subject to cancellation. Although we do every effort to contact you for information about our policy and order processing, if the contact method you provided is not accurate, we are not required to seek for alternative contacts with you.
Incomplete orders will be returned for adjustment and clarification. It is your sole responsibility to return the information or confirmation required as soon as possible to begin processing your order. Production time begins after all clarifications, proof approvals and payment clearance. Extra charges may be required to process and complete the order under your decoration request. If such extra charges are not acceptable for you, your order will be cancelled and any payment processed will be returned. Markit Motion, Inc.is not liable for price change, imprint methods or other production requirements from our suppliers.
Prices in the website are subject to change without notice, including but not limited to regular pricing, rush service pricing, setup charges, artwork and other options charges. Shipping costs are approximated and calculated at the time order is received; at the time of shipment, actual shipping costs will be calculated and adjusted if a difference occurs. Markit Motion, Inc. does not have control about shipping costs. You should contact the actual carrier used for information and rates.
Markit Motion, Inc. assumes no responsibility for any material outside of Markit Motion, Inc's web pages that may be accessed through hypertext or other computer "links" and does not exert any editorial or other control over those other sites. You should carefully review their privacy statements and other conditions of use.
NET 30 TERMS:
If you are issued credit and you are late paying your invoice, a 1.5% finance charge or the maximum permitted by law may be assessed against all accounts with past due balances. You agree to pay all the company's reasonable attorney's fees and all collection agency fees incurred in the collection of any amount owed there under and not paid when due.
Customer agrees that it will not hold Markit Motion, Inc. accountable for delays in delivery occasioned by acts of God or other circumstances over which we have no direct control. Factory shipment or delivery dates are the best estimates of our suppliers, and in no case shall Markit Motion, Inc. be liable for any consequential or special damages arising from any delay in delivery.